DESCRIPTION: Allure Backstage is signature Allure – its where the trends are first envisioned and created. As the beauty expert, Allure is the exclusive magazine invited to go backstage at fashion shows in New York, Milan and Paris, to capture the key looks and news trends of the season. The show includes interviews with top designers, such as Karl Lagerfeld, Michael Kors, Marc Jacobs among others as well as top models and makeup artists, and includes behind-the-scenes footage of how the trends of the season are created.

PROMOTION: Allure Backstage: 8 Top Beauty Trends Fall 2009 will be promoted with a tune-in ad in Allure reaching almost 5 million consumers, as well as on allure.com and allure access.com. Also, an e-mail blast to approximately 100 million Allure subscribers will be sent out as a tune in alert.

VNRs and  on-air promos will be available via satellite. Downlink coordinates will follow. No product restrictions apply.  Window included in the show for local billboards. Promotional kits will be mailed to stations. Uncut interviews and B-Rolls available for station use.

SALES SUPPORT: To assist in advertising and TV listings be sure to contact BFE with your air date as soon as possible.  Air dates and times may be e-mailed to andrea@bigfishentertainment.com.