TO: TRAFFIC DEPARTMENTS

FROM: BIG FISH ENTERTAINMENT

DATE: WEEKEND OF 02/19/10-02/21/10

RE: TIMING AND POSITIONING

FOR: HISPANICS TODAY #926

*************************************************************

PLEASE NOTE: THE BARTER SPLIT FOR HISPANICS TODAY #926 IS 3 1/2 MINUTES NATIONAL – 3 1/2 MINUTES LOCAL WITH A TRT OF 28:25.

                                                                                                   TIME CODE

BARS AND TONE.........................................................................28:30

SLATE.........................................................................................29:30

BLACK.........................................................................................29:50

SHOW START..............................................................................30:00 

OPENING BILLBOARDS:  US CENSUS

SEGMENT #1 START................................................00:00   TRT     06:33

COMMERCIAL BREAK ONE (2 MIN. - 02 SEC.) N/L................…       06:33

A) US CENSUS (QCSB0059000) (:31)………………………………       07:04

B) FARMERS INSURANCE (QFCG-6885) (:30)………………………… 07:34

LOCAL (:61)…………………………………………………………           08:35  

SEGMENT #2 START.................……………………    08:35   TRT     06:10              

COMMERCIAL BREAK TWO (1 MIN - 31 SEC.) N/L.............….        14:45

LOCAL (1:31)……………………...……………………………….            16:16

SEGMENT #3 START.............................................. 16:16   TRT     07:29

COMMERCIAL BREAK THREE (1 MIN. – 31 SEC.) N/L .........…       23:45  

A) US CENSUS (QCSB0969000) (:15)……………………………..        24:00

B) REV SHARE (U02S / 800-317-9067) (:31)….…………………………24:31

C) US CENSUS (TCNSMOT2010) (:30)…………………………  25:01

D) US CENSUS (QCSB0969000) (:15) …………………………….        25:16

SEGMENT #4 START...............................................25:16   TRT     00:19

COMMERCIAL BREAK FOUR (2MIN. – 07 SEC.) N/L…………          25:35

A) BARGAIN NETWORK (60V2FREESCORE1) (:61)………………    26:36

D) RETURN BUMPER (:05)………………………………………..          26:41

LOCAL (:61)………………………………………………………..            27:42

SEGMENT #5 START............................................... 7:42  TRT      00:43

SHOW END....................................................................….. .      28:25

CLOSING BILLBOARDS: PROGRESSIVE

************************************************************************

ALL BREAKS HAVE A PROPERLY TIMED BLACK HOLE FOR YOUR CONVENIENCE.

PLEASE CALL ANDREA SEMAN WITH ANY QUESTIONS AT 212-957-4316 OR EMAIL ANDREA.SEMAN@IMGWORLD.COM or ANDREA@BIGFISHENTERTAINMENT.COM

************************************************************************

FEED:                         FRIDAY’S 12:30PM ET GALAXY 16-T6-CHANNEL 3

HISPANICS TODAY

Episode #926

Show Description

Tony Plana:  Hollywood’s Hispanic Patriarch

After three decades in show business, actor Tony Plana has earned the title of Hollywood patriarch.  Few Hispanic actors can equal his longevity and success.  Since starting with a bit part in the 1970’s sitcom What’s Happening? Tony’s career has taken him from the big screen to the small screen to the boards of Broadway.  He has played a terrorist on 24 and the Secretary of State on West Wing.  Now he enjoys critical acclaim as the father on ABC’s hit show Ugly Betty.  We visit with Tony and look back over his long and successful career.

Hispanic College Fund:  Helping Make Higher Education Possible

 Recent surveys show that among Hispanics who want to attend college, some 98 percent have reservations about how they’ll afford it.  In response to this disconnect between want and means, the Hispanic College Fund started.  Back in the early 1990’s a letter to a magazine editor provided the spark to start the fund.  In the letter, a bright Hispanic student wrote about his despondency over not being able to afford college.  That letter struck a chord with scores of Hispanic entrepreneurs.  Two decades later, the Hispanic College Fund has turned into a multi-million dollar fundraising juggernaut with one sole mission;  To help more Hispanics go to college.

Rueben Martinez:  From Barber to Bookseller

It started as a small rack of books in his barber shop.  It turned into Libreria Martinez, one of the largest Hispanic bookstores in the country with two locations in greater Los Angeles.  Rueben Martinez is still a barber, although he doesn’t cut as much hair as he once did.  This Latino is on a literary mission to help more young Hispanics find a love of learning through books.